Search Engine Optimization, SEO & SEM

SEO, or Search Engine Optimization, is the process of optimizing your website’s code and content to improve your website’s ranking in various search engines’ search results. As a result, SEO is designed to increase the number of people visiting your website (web traffic) and ultimately improve your sales.

Some people also use the term SEM, or Search Engine Marketing, for the process of SEO / search engine optimization. In addition to SEO, search engine marketing may also include ad campaigns, paid placement, or other Internet marketing marketing activities designed to increase web traffic and bring potential customers to your website.

SEO and SEM are typically very cost effective methods of marketing compared to other more traditional communication channels such as advertising, direct mail, telemarketing, etc.

All of the websites that Cloud Mountain Marketing creates are built with search engine optimization in mind and use search engine friendly code to improve your SEO. However, we can also develop a robust SEO campaign, SEM campaign, or Internet marketing campaign designed to continuously improve your website traffic and bring you new customers.

For a customized proposal on your SEO campaign, call us today at 720-216-2549, contact us on our website, or email